Sarah Mandato is the Director of Content Solutions at Nativo, where she oversees all brand content populating the native advertising technology platform. Sarah was previously the SVP of Community at VaynerMedia. A graduate of Johns Hopkins University and Notre Dame Law School, she was a member of the New York State Bar, before decamping for the world of high growth new media and tech startups. Her writing on the native advertising space has also been featured in Ad Age and studioD’s Content Marketing Spotlight.
Forget headlines -- are visuals the dark horse of native campaign success? Follow these guidelines for picking an image that compels your audience.