Dana Loberg is co-founder of MovieLaLa, a VC-backed social network and movie marketing platform. By connecting movie fans with the films they are interested in and the movie stars they love most, MovieLaLa provides film studios with a direct way to market their movies online.
Prior to founding MovieLaLa, Dana provided social media and marketing consulting for start-ups in Silicon Valley such as Cirtas, Yummly, Data Robotics and SocialCast. She has also driven online presence and created social media policies for complex companies such as Yamaha and Japan Tobacco Industry. A Los Angeles native, Dana started her career in the creative development and production department at Fox Studios, later breaking into the advertising world, working as a copywriter and creative associate for agencies such as McCann Erickson and JWT. She currently resides in San Francisco.