Dave McCarthy is a Partner in Tightrope Interactive's downloadable products division. Prior to joining Tightrope, Dave was the SVP/GM of Advertising at MIVA and was responsible for the company's online media planning and buying, overseeing a budget of more than $9MM/quarter. In addition, Dave was also responsible for generating ad sales revenue from MIVA Direct's consumer web properties. Under his stewardship, MIVA Direct's advertising revenues grew from under 10 percent to over 30 percent of MIVA's total business in just three years. This revenue growth was a direct result of a comprehensive strategy which Dave implemented when he arrived at MIVA in 2004 as the company's first Director of Advertising.
Prior to joining MIVA, Dave was at Sandbox.com as East Coast Sales Manager. Sandbox.com was one of the pioneers of online fantasy sports and, while there, Dave billed over $7 million in ad sales with key clients Ford, Lipton, AT&T and Playboy.
Dave began his media career in 1998 as a media buyer at J. Walter Thompson for the $350 million dollar Warner Lambert account. He graduated from SUNY Albany in 1997 with a Major in English and Minor in Business.
Dave is an avid skier, a lover of music, a diehard Yankee fan and a married father of one son, Trajan.