British import Christopher Richards is a commercial writer and marketing consultant who does humor and loves to work with small businesses. But in the last ten years, he has also produced communications for large companies, including Union Bank of California, Humana Healthcare, and a well-known San Francisco Bay Area hi-tech company he is not supposed to mention. But whether ghostwriting articles, writing scripts, or brainstorming ideas, he always brings a creative and often wacky perspective to his projects.

Before starting Christopher Richards Marketing (www.ChristopherRichards.com) in 1997 he was a popular sales presentation trainer for CIGNA Healthcare. Richards' prior experience has been in technology, sales, and commercial art. He also writes SlowDownNow.org a counter-urgency website voted site-of-the day for 15 days last year by the London Sunday Times. He is currently at work writing about creativity.

He is a graduate of Southampton University's Winchester School of Art in the UK.