As VP of marketing at Walmart.com, Brian Monahan leads overall brand strategy and cross-channel marketing spend for the brand to deliver great "anytime, anywhere" shopping experiences for Walmart customers. Monahan brings more than 20 years of experience in digital advertising for technology brands like Microsoft and Verizon, helping brands harness emerging technology, creative, market research, and analytics to drive new customer acquisition and other business results.
An award-winning industry pioneer, Monahan joins Walmart.com from a variety of leadership roles in digital advertising. He was most recently at MAGNA GLOBAL, a media unit of Interpublic Group (IPG). As managing partner heading the firm's intelligence practice, he led forecasting, insights, and negotiation strategy across all media channels for IPG clients, securing key partnerships with AOL, Facebook, Google, Microsoft, and Yahoo. Monahan played additional leadership roles during his time at IPG. He invented new advertising experiences while managing the IPG media lab and, while with UM, established a services infrastructure that grew Microsoft into one of the largest digital advertisers in the world.
Before joining IPG, Monahan ran his own digital marketing consultancy and served as a strategist for various international brands. He has several honors, including the first-ever "Industry Innovator" award from global digital marketing conference ad:tech, and was inducted into the American Advertising Federation's 40 and Under Hall of Achievement in 2011. In 2013, he was inducted into the Bay Area Innovation Group's Hall of Fame. He has also served on the agency advisory boards of Google, Yahoo, MSN, and AOL.
Monahan holds a B.A. in Government from Georgetown University. He is active in his community, sitting on the Technology Advisory Board for the San Francisco Unified School District and coaching CYO sports. He successfully lobbied California state regulators to support cars modified to run on waste vegetable oil, and currently drives a fleet of veggie cars running on grease from his wife's restaurant.
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