I'm the VP of Content & Events at Massachusetts Innovation & Technology Exchange (MITX), the leading internet technology, media, and marketing association in the U.S. I oversee the strategy and implementation of organizational products, guiding the development of event content and operations. The position gives me an opportunity to take a leading role in the growth of an organization, bring content to our community in interesting new ways, and make a difference in my local market. If you're interested, check out more about the organization here: http://mitx.org. MITX also runs the Boston Interactive Marketing Association (BIMA): http://bima.org.

Prior to this, I was responsible for curating the content of conferences in the dmg :: events digital marketing sector as Director of Content, specifically including iMedia Summits and MLX (Marketing Leadership Exchange), a white label event series for clients such as Clorox, General Mills, and PepsiCo. This involved annual product strategy, researching market trends, building a network of digital marketing professionals, developing the advisory board, speaker faculty and the agenda as well as managing the onsite logistics at the event. I also managed and mentored a team.

I've worked in conferences and events for over 8 years and have developed events for the digital marketing and nonprofit sectors.

Fun facts: I'm a UMass & Baruch College Alum, a proud owner of Ricky (an older min pin) and Pickles (a dachshund puppy), a foodie, and an aspiring fashionista. 

Specialties: Event experience, industry research, program/content development, speaker acquisition and liaison, copy writing and onsite event coordination.

Summits Attended

iMedia Commerce Summit

The Future of Shopping

iMedia Entertainment Summit

For Entertainment Marketers, By Entertainment Marketers

iMedia Agency Summit

The Future of Data-Driven Creativity

iMedia Other Summit

TV, Video & Social

iMedia Brand Summit

Marketing to the New Consumer

iMedia Agency Summit

Media Re-Defined -- What Clients Want

iMedia Breakthrough Summit

The Next Wave of Digital Marketing

iMedia Entertainment Summit

For Entertainment Marketers by Entertainment Marketers

iMedia Brand Summit

Brands as Content Creators

iMedia Other Summit

What Women Want from Brands

iMedia Agency Summit

Shift Happens: Math Men + Mad Men

iMedia Other Summit

TV Everywhere: The New Video Era

iMedia Brand Summit

The Moments of Truth

iMedia Breakthrough Summit

Keeping Pace with the Mobile Consumer

iMedia Agency Summit

Keeping Up with the Consumer: The Impending Era of SoLoMo

iMedia Other Summit

Video Everywhere: TV Marketing Amplified!

iMedia Brand Summit

Iconic Branding

iMedia Agency Summit

WCW: What Clients Want From Agencies & Media Companies

iMedia Brand Summit

Digital Marketing at Scale: Going Big in 2012

iMedia Entertainment Summit

Designed By Entertainment Marketers for Entertainment Marketers

iMedia Agency Summit

Navigating Digital's Ever-Evolving Future

iMedia Brand Summit

Corporate Storytelling Beyond Advertising

iMedia Brand Summit

Build Stronger Digital Strategies

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Breakthrough Summit

Where the Future of Media and Advertising Intersects

iMedia Brand Summit

Where Top Brand Marketers And Partners Get Business Done

iMedia Agency Summit

Niche is the New Black: The Future of Targeting and Reach

iMedia Breakthrough Summit

Your Mission: Innovate Beyond Traditional Search & Display!

iMedia Other Summit

The Bottom Line for Digital in Financial Marketing

iMedia Brand Summit

Collaborate With Your Digital Marketing Peers

iMedia Entertainment Summit

Fifth Annual Summit Delivers Digital Insights

iMedia Brand Summit

Maximize Your ROI in Digital Marketing

iMedia Agency Summit

Insight & Collaboration More Vital Now Than Ever!

iMedia Other Summit

Driving Interactive '09

iMedia Breakthrough Summit

Innovation, Disruption, Opportunity

iMedia Brand Summit

Bottom Line or Flat Line

iMedia Agency Summit

Proof of Digital Ad Success

iMedia Other Summit

Exploring the Current and Future State of Interactive Marketing in Financial Services

iMedia Brand Summit

Exposing the Hype

iMedia Agency Summit

It’s a Two-Way Street!

iMedia Other Summit

Driving Interactive '08

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Brand Summit

Turning Advertising into Content

iMedia Agency Summit

Connecting the Marketing Community

iMedia Other Summit

Financial Marketing Summit

My Articles

Q&A with Alastair Green

| Katharine Panessidi

Team One's executive creative director discusses the effect of big data on creativity and what marketers need to consider when using large data sets.