Senior Client Service Director, Media & Entertainment – comScore, Inc.
Jane Felice is a Senior Client Service Director within the Media and Entertainment vertical at comScore, Inc. In this capacity, she manages and develops key client relationships, delivering marketing insights to media and entertainment clients. Jane is on the custom research team where she works on behavioral analysis projects including ad effectiveness, video, search, segmentation, and competitive analysis. She is also a key contributor to incubating and marketing new products and services, such as Video Metrix, Widgets, and other emerging 2.0 technologies.
Prior to joining comScore, Jane worked at Microsoft TV. During her eight year tenure at the company she worked in various roles, including consumer research, product marketing, strategic marketing, marketing communications, and developing/implementing licensing programs for Microsoft’s largest clients. After completing her B.S. in Marketing, she began her career selling advertising at McGraw-Hill and The Wall Street Journal. She then went on to market, sell, and implement intranet/internet news deployments for Reuters New Media.
Ms. Felice has served on several industry panels, and has a deep understanding of the online and offline trends and technologies in the converging areas of media, technology, and the internet, for both the enterprise and consumers.
Actionable Marketing Strategies for Emerging Digital Platforms