Tony oversees Rakuten Marketing in the Americas, Europe and Australia, leading the development and execution of the company’s vision. As CEO, Tony drives the global organization in delivering consumer-centric omni experience marketing solutions. Tony’s entrepreneurial spirit has always fueled his career. He started his first business, Precision DataLink in 1995, which was acquired in 2001. He then went on to found mediaFORGE, which was acquired by Rakuten Marketing in 2012. Tony has also been a two-time finalist for Utah’s Ernst & Young Entrepreneur of the Year award.

Summits Attended

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

My Articles

The answer to inadequate metrics

| Tony Zito

Gone are the days of archaic metrics like CTR and view-through attribution. Read on for the revolutionizing performance metric that improves optimization and attribution techniques.

3 outdated metrics you're still using

| Tony Zito

While consumers continue to adopt new digital behaviors, marketers have yet to develop tools to keep pace with consumer behavior. Here are optimization metrics that fail to provide adequate...

3 outdated metrics you're still using

| Tony Zito

While consumers continue to adopt new digital behaviors, marketers have yet to develop tools to keep pace with consumer behavior. Here are optimization metrics that fail to provide adequate...