Kevin McKenzie was appointed Group Chief Digital Officer in May 2012. Kevin oversees the development of all online and digital media strategy. He leads the integration of Westfield's shopping centres around the world with emerging digital technology as well as examines new business development opportunities. Kevin is a digital media entrepreneur, with more than 17 years' experience in Internet, mobile and product development. Before joining Westfield, Kevin was the Founder and President of JiWire Inc, a digital location-based media channel composed of more than 40,000 public WiFi locations through partnerships with more than 30 leading wireless broadband providers and 200 location-based mobile applications. These serve venues such as airports, hotels, shopping centres and cafes, with more than 50 million unique users each month. Prior to founding JiWire in 2003 Kevin was Senior Vice President, Shopping Services, with CNET Networks Inc, a pioneer in Internet publishing and the world’s leading source of information and services for buyers, sellers and suppliers of technology and consumer electronic products.
Breakthrough: The Next Wave of Marketing
Where the Future of Media and Advertising Intersects
Insight & Collaboration More Vital Now Than Ever!
Actionable Marketing Strategies for Emerging Digital Platforms