John is the Chief Revenue Officer for Respondology, a reply-based advertising platform. John is a relationship builder of over 15 years who carefully listens to the needs of client’s and develops strategic media opportunities that turn into performance generating campaigns.
Prior to Respondology, and after a decade of working in senior positions on both the agency and ad sales side for large corporations, John started up, operated and grew his own company for the past 5 years; Media Extension, a multi-media performance generation network.
Now leading the charge for Respondology and coining the term “reply-based advertising” John is helping agencies and brands quickly achieve performance results by providing a platform that replies to relevant social posts through AI targeting based on intent instead of identity.
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