Co-Founder, 360i LLC

As 360i’s Co-Founder, Dave advises clients on search engine marketing strategies and maintains strategic industry relationships. He is recognized as one of the nation’s leading experts in online media and search engine marketing. He currently serves as the Vice President on the Search Engine Marketing Professional Organization (SEMPO) Board of Directors and was recently elected to the Board for his third consecutive year. He is a current advisor on the Google, Yahoo, and MSN Search Councils, and is on the Executive Advisory Board of the Atlanta Interactive Marketing Association’s (AiMA). AiMA recognized him with the “Dottie Com” Award as Interactive Marketer of the Year in 2000, and in 2004 awarded him a lifetime membership for his significant contributions to the organization’s ongoing success. Dave has presented as an industry expert at the following events: Search Engine Strategies, Yahoo's Search Council,, Direct Marketers Association (DMA), EyeForTravel, AD:TECH, American Marketing Association (AMA), American Financial Services Association (AFSA), Atlanta Interactive Marketing Association (AiMA), Boston Interactive Marketing Association (BiMA), Internet Retailer, Fancy Food Show, eTail, WebGuild, RBC Capital Markets Technology Conference, Media Post's SearchInsider Summit, Emory’s Goizueta Business School, Georgia Tech University, Vanderbilt University, and Washington and Lee University. Prior to co-founding 360i in 1998, Dave was an Internet Strategy Consultant with IBM Global Services and was a CPA with Price Waterhouse, LLP. Dave earned a Master of Business Administration from Emory's Goizueta Business School and a bachelor’s degree in business administration and accounting from Washington and Lee University.

Summits Attended

iMedia Other Summit

iMedia Variety Summit

iMedia Other Summit

iMedia Fall Summit

iMedia Other Summit

iMedia Summit Fall

My Articles

Turning WOM into sales

| Dave Williams

Word-of-mouth marketing is far from a new phenomenon. Although it's a proven sales tool, many marketers are getting basics badly wrong.