Doug Weaver is a highly regarded strategist and opinion leader in the world of online advertising. Over the past 16 years he's worked with over 600 leading companies, including Facebook, Yahoo!, Apple, Fox Sports, USA TODAY, CBS Digital Media, YuMe, The Wall Street Journal, NBC Universal, National Public Radio, Tremor Media, ESPN, About.com, and The New York Times. Online marketing and sales people know him through many different venues. Weaver is a frequent moderator, host, and speaker at the iMedia Summit series; he's keynoted leading conferences hosted by the IAB, PubMatic, and AdMonsters; he's the author of The Drift, a provocative industry blog that directly reaches nearly 7,000 top industry executives and is syndicated and referred to thousands more; and he's trained thousands of internet salespeople through both public and private sales workshops.

After a 15-year career in print advertising sales with companies like Hearst and Condé Nast, Weaver became advertising director and the first East Coast hire for Wired Magazine in 1994, and sold some of the web's first ads on the company's Hot Wired site. He then served VP of sales for Firefly Network, a pioneering company in personalization, targeting, and community. Weaver was elected to the board of directors for the Internet (now "Interactive") Advertising Bureau and managed the development of both the IAB RoadShow (the organization's main presentation to marketers) and the IAB Professional Development Series. In 1999, he received the first IAB Service Award for commitment and contribution to the industry. In 2007, Weaver received the "Oldtimers Award" from the Aspen Group, a gathering of top digital agencies, and in 2011, ad:tech honored him with its Industry Achievement Award for lifetime service. 

Weaver's company, Upstream Group, is based near his home in Vermont, which he shares with his wife of 25 years, Sharon Richards. They have two grown daughters, Lucy and Madeline.

 

Summits Attended

iMedia Brand Summit

Marketing in an Always-On World

iMedia Agency Summit

The Future of Data-Driven Creativity

iMedia Agency Summit

Media Re-Defined -- What Clients Want

iMedia Brand Summit

Brands as Content Creators

iMedia Agency Summit

Shift Happens: Math Men + Mad Men

iMedia Other Summit

TV Everywhere: The New Video Era

iMedia Brand Summit

The Moments of Truth

iMedia Agency Summit

Partnership: The New Agency Value

iMedia Brand Summit

Customers For Life: Creating Brand Loyalty

iMedia Agency Summit

Keeping Up with the Consumer: The Impending Era of SoLoMo

iMedia Brand Summit

Iconic Branding

iMedia Agency Summit

WCW: What Clients Want From Agencies & Media Companies

iMedia Brand Summit

Digital Marketing at Scale: Going Big in 2012

iMedia Brand Summit

Corporate Storytelling Beyond Advertising

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Brand Summit

The Marketplace for Ideas & Business

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Brand Summit

Where Top Brand Marketers And Partners Get Business Done

iMedia Agency Summit

Niche is the New Black: The Future of Targeting and Reach

iMedia Brand Summit

Maximize Your ROI in Digital Marketing

iMedia Brand Summit

Bottom Line or Flat Line

iMedia Agency Summit

Proof of Digital Ad Success

iMedia Brand Summit

Turning Advertising into Content

iMedia Agency Summit

Connecting the Marketing Community

iMedia Agency Summit

Collaborate or Die!

iMedia Brand Summit

The Art of Digital Conversation

iMedia Agency Summit

Life on the Edge

iMedia Brand Summit

The New Influencers: How Digital Teams are Shaping Brand Marketing

iMedia Agency Summit

Engagement is the New Reach

iMedia Breakthrough Summit

Breakthrough '06: Connect with the Digital Consumer

iMedia Brand Summit

Bonita Springs, Florida

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit 2005

iMedia Brand Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit

iMedia Other Summit

iMedia Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Brand Summit Fall

iMedia Other Summit

iMedia Fall Summit

iMedia Other Summit

iMedia Summit Spring

My Articles

2 big mistakes sellers are making

| Doug Weaver

If you're a seller, you're very busy -- and thus might be ignoring some huge problems in your approach. Here are the most commonly overlooked vendor pitfalls.

Keynote: Cracking the Code of Human Behavior

| Doug Weaver

You think you've got a handle on your revenue model. You've done your revenue projections for the coming year and think you have a pretty good idea how your business will run over the next...

Keynote: Mad Men, Math Men & Oreos

| Doug Weaver

Five years ago, iMedia Senior Analyst and Upstream Group CEO Doug Weaver offered up "The Oreo Doctrine," a groundbreaking presentation which predicted the very split which this week's...