David L. Smith is an internationally recognized digital advertising and media expert. As a pioneer of new media application, media strategy, planning, and metrics, he participated in creating the first-generation advertising technology and is an expert on all aspects of metrics in the digital marketplace.

Smith's advisory board and industry committee involvement has included the 4A's, ARF, comScore Media Metrix, Quantcast, IAB, I-COM, and Online Publishers Association, where he works to establish and refine standards in metrics, business practices, and financial issues for interactive advertising. 

 

He is consistently called upon by such publications as Fortune, Businessweek, and Mediaweek as an expert resource, and regularly authors thought pieces for industry publishers, including iMedia Connection and Fast Company. He is also a regular speaker at various 4A's, iMedia, ad:tech, IAB, I-COM, and Digiday events. 

 

Smith is a member of the sfBIG Hall of Fame in recognition of his trailblazing media career that has included continued digital media innovation, digital media patents, and a voice of the industry that has always continued to look forward. He has a number of other awards to his name, including an Effie and the first-ever ad:tech Industry Achievement Award. 

 

Smith has a B.A. from the University of Washington. He is an avid guitar player and a gourmet Chinese cook. You'll find him at the office early most mornings unless he is traveling with his family.

 

Summits Attended

iMedia Agency Summit

Media Re-Defined -- What Clients Want

iMedia Breakthrough Summit

The Next Wave of Digital Marketing

iMedia Entertainment Summit

For Entertainment Marketers by Entertainment Marketers

iMedia Agency Summit

Shift Happens: Math Men + Mad Men

iMedia Agency Summit

Keeping Up with the Consumer: The Impending Era of SoLoMo

iMedia Breakthrough Summit

Paving the Road for Innovation

iMedia Agency Summit

Navigating Digital's Ever-Evolving Future

iMedia Brand Summit

Corporate Storytelling Beyond Advertising

iMedia Breakthrough Summit

Where the future of media and advertising intersects!

iMedia Agency Summit

Niche is the New Black: The Future of Targeting and Reach

iMedia Agency Summit

Phuket, Thailand

iMedia Brand Summit

Maximize Your ROI in Digital Marketing

iMedia Breakthrough Summit

Innovation, Disruption, Opportunity

iMedia Agency Summit

Proof of Digital Ad Success

iMedia Brand Summit

Exposing the Hype

iMedia Agency Summit

It’s a Two-Way Street!

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Agency Summit

Hunter Valley, Australia

iMedia Agency Summit

Collaborate or Die!

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Brand Summit

The Art of Digital Conversation

iMedia Brand Summit

The New Influencers: How Digital Teams are Shaping Brand Marketing

iMedia Agency Summit

Engagement is the New Reach

iMedia Brand Summit

Bonita Springs, Florida

iMedia Other Summit

iMedia Summit 2005

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit

iMedia Other Summit

iMedia Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit Fall

My Articles

Be a rock star media planner - Part 1

| David Smith

One of the contributor legends of iMedia Connection, Dave Smith, CEO and Founder of Mediasmith, shares some of his top tips on how to become a superstar media planner.