Michael is a serial entrepreneur who has co-founded four successful internet-based media companies. He has a passion for creating, managing and growing companies from the ground up.

Michael's first foray into entrepreneurship came with the founding of University Wire, an Associated Press-like network of more than 700 student-run newspapers that is now owned by CBS Corp. Michael sold U-Wire to Student Advantage, the nation's leading student membership organization linking 1.5 million students through one affinity card program, in May 1997. As a member of the Student Advantage management team, Michael helped grow Student Advantage from a handful of employees into the premier media and marketing company in the college market with more than 300 employees and $80 million in annual revenue.



Building on his growing experience in the online space, Michael next founded GOLF.com, which was purchased by Time Warner's Time Inc. division in January 2006. Michael led GOLF.com from a start-up to a multi-million dollar profitable golf media company.

Michael is currently the chairman and CEO of Buddy Media, Inc. Launched in 2007, Buddy Media develops and promotes social advertising campaigns that support interaction between people and brands. Buddy Media's unique "Brand Advocate Process" is the only comprehensive approach to social media advertising that includes strategy, development, promotion and accountable monitoring of its branded apps.



Michael graduated from Northwestern University in Evanston, Ill. with a B.S. and M.S. in Journalism in 1996. His byline has appeared in more than a dozen newspapers, including Roll Call, the newspaper of Capitol Hill, the Fort Lauderdale Sun-Sentinel, the Miami Herald, the Delaware State-News, The Capital Times in Madison, Wis., and the Montgomery Journal.
 
He lives in New York City with his wife, Kass, two sons, Myles and Cole, and daughter Vivian. In addition to investing in private companies and real estate, he enjoys live music, golf, tennis, poker, fly-fishing, reading, writing and video editing.

Summits Attended

iMedia Brand Summit

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iMedia Brand Summit

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iMedia Brand Summit

Bottom Line or Flat Line

My Articles

4 ways to deal with a client overload

| Michael Lazerow

It's a good thing when your marketing services are in demand, but it's also easy to get overwhelmed. Try exploring these methods for streamlining your process, while continuing to deliver...

4 ways to deal with a client overload

| Michael Lazerow

It's a good thing when your marketing services are in demand, but it's also easy to get overwhelmed. Try exploring these methods for streamlining your process, while continuing to deliver...