As Vice President of Media, Nicole Amodeo oversees The Hyperfactory’s Chicago office, leading its efforts to strategically plan, buy, execute and measure campaign performance for top US accounts including Toyota, RIM, Target, Sony, Disney and Avaya.  Nicole also oversees global media strategy, planning and execution for the Dell account.

Nicole began her marketing career at mOne (later Mindshare Interaction), where she began focusing her efforts as a mobile specialist.  As digital lead on the agency’s BP account, she helped drive the company’s multi-channel "BP Helios Power" campaign, which included a Hyperfactory-built WAP site that garnered multiple awards, including a Silver Effie and a CIMA Star Award. 

A former Hyperfactory client, she took the leap from the digital media world because of the passion and excitement generated by The Hyperfactory in this quickly evolving mobile landscape.

My Articles

The shortcomings of mobile apps

| Nicole Amodeo

The iPhone made branded applications a hot commodity, but the medium has plenty of drawbacks. Here's another option for advancing the effectiveness of mobile advertising.