STARCOM MEDIAVEST GROUP, Atlanta, Georgia • 2005-Present<br />Full service media communications agency specializing in making connections between consumers and brands.<br /><br />Vice President, Regional Director Southeast <br />Oversee the Southeast Regional Planning and Media Activation Office as a dedicated media planning and buying unit exclusively servicing the General Motors Corporation. Drove team from a small operation to a fully functional buying office through assessing business need, creating a business case and obtaining senior level buy-in to most effectively serve regional clients’ needs. Lead a team of 20 media buyers/planners to develop integrated media plans, execute buys and complete stewardship/maintenance for all spot broadcast TV, Radio and digital media. Measure Return on Investment (ROI) for client, such as increased sales. Evaluate current plans and adapt media investments to fit current economic conditions, test new models or approaches and consistently report on success, making corrections as necessary. Develop, coach and train team members. Complete performance assessments. Ensure proper resourcing of talent and staff optimization. Integrate process improvements for more effective communication and collaboration across teams. Implement proper reporting methods for results and best practices for corporate clients within General Motors and market specific dealer clients. <br /><br />Key Accomplishments:<br />• Optimized the Atlanta buying office from the ground up, building the team from 7 to 20 members. <br />• Developed strategic marketing plans to help GM maintain market share across certain vehicle segments.<br />• Increased GM’s share in other markets by 2-3%.<br />• Awarded contracts by 2 new dealer/client segments (newly formed dealer groups).<br />• Transformed key partner relationships with dealer/clients from an initially questioned “corporate” agency relationship to a vested business partner and true asset satisfying their marketing needs. <br />• Promoted to Vice President in 2007