Jane McPherson is CMO of SpyderLynk, a mobile marketing and technology company providing leading mobile activation tools to brands and engaging consumers. Jane joined SpyderLynk in 2007 – just ahead of SpyderLynk’s market launch of the SnapTag, a brand-centric alternative to a 2D mobile barcode. SpyderLynk has since grown to become a leader in mobile activation with clients ranging from Coca-Cola, Miller Coors and Unilever to Warner Brothers, Toyota and the Marine Corps. SpyderLynk is providing solutions ranging from launch to loyalty marketing, enabling brands to activate and engage consumers in a strategic mobile dialogue by placing a SnapTag on their mass marketing materials.
Prior to joining SpyderLynk, Jane spent 15 years in both brand and product marketing leadership positions at high growth innovation savvy companies including Anheuser Busch, Quiznos and award-wining marketing agencies where she been responsible for media planning and buying, advertising, international brand launches, product development, shopper marketing, brand building and account management.
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