A digital marketing veteran with a two-decade experience, Vivek Bhargava is the Chief Executive Officer of DAN Performance Group, wherein he heads and is responsible for all the digital performance agencies of Dentsu Aegis Network. An early frontrunner in the digital revolution in India, Vivek believes that ‘digital’ is much more than a mere marketing medium, playing the role of a catalyst and multiplier across every aspect of business. He consults an impressive roster of clients and advises them on the most effective digital strategies for their brands.
Prior to this, Vivek was the CEO at iProspect India, a part of the Dentsu Aegis Network.
Vivek is the proud owner of the team Shazé Challengers in the Ultimate Tennis Table league, the country's first-ever professional table tennis league.
Vivek has donned the role of an investor in the reality television show The Vault which funds innovative start-ups by promising entrepreneurs on the merit of their business idea instantly.
He is a TEDx speaker, where he recently delivered a talk on ‘Happiness is a muscle’ at TEDx Coimbatore. He is a regular orator at global events such as ad:tech, SES, SMX, I-com and the Apex Digital conferences in India. He has been invited by educational institutes of repute, namely IIT Mumbai, IIM Bangalore and 20 others.
He is the Co-Chair at SEMPO APAC and on the advisory board of industry bodies like ad:tech, DMAi and DMTI. He is on the board of Young Presidents Organization Mumbai and was associated with The Entrepreneurs’ Organization (EO) earlier.
Vivek has been awarded for his invaluable contribution to the digital marketing fraternity on several occasions, couple of the coveted recognitions being titled ‘Marketer of the Year’ and named one of the top 50 digital icons of India. Under his able leadership, iProspect India has won over 100 industry awards globally along with bagging the ‘Agency of the Year 2015’ label at the 5th Asian Customer Engagement Forum.
Vivek actualized his entrepreneurial edge back in 1997 when he founded Communicate 2. The company joined hands with iProspect from the Dentsu Aegis Network in 2012. He led iProspect Communicate 2 as the Founder and Managing Director. The company was rebranded as iProspect India at the end of 2015 and Vivek held reign as Chief Executive Officer from then to 2016. He is now elevated to a senior role within DAN – CEO of DAN Performance Group. iProspect India is home to over 300 people across four offices in Mumbai, New Delhi, Bengaluru and Chennai. It offers brands an entire spectrum of result-oriented digital marketing strategies. DAN Performance Group includes iProspect India along with SVG Media. SVG Media has four business units, namely DGM (focused on banking, financial service and e-commerce clients), Komli (premium digital marketing through Facebook and Twitter), SeventyNine (mobile-focused advertising platform) and Tyroo (ad-tech platform).
Vivek is a proud national level table tennis player and has won multiple laurels in the sport worldwide, one of the highlights being when Vivek bagged the bronze medal in the 39+ table tennis nationals held in 2015. He is also an avid chess player and an amateur paragliding pilot. A complete travel buff and lover of new experiences, he has travelled to more than 50 countries on various projects and tournaments.
Digital Marketing at Scale: Going Big in 2012