Marc leads McCann’s digital strategy and innovation practice across businesses and disciplines. In this capacity he runs the Innovation program for Microsoft, co-founded and leads the agency social media practice Populist, and works with clients, new technology companies and the VC community to create scalable digital marketing opportunities for media and creative constituencies to bring to market.
Before joining McCann, Marc was chief operating officer of The Mill Group, running the North American divisions of The Mill and Beam.tv. Prior to The Mill, Marc was executive vice president of strategy at Gyro International, and served as vice president of business development at iVast, the early leader in MPEG4 technology, and as vice president of business development and marketing at Eveo, Inc., one of the earliest user generated content portals.
Marc also previously worked for WPP Group, where he was an MBA Marketing Fellow and ultimately led West Coast new media strategy for the company. He started his career in artists and repertoire (A&R) at EMI Records.
Marc has a BA from Hamilton College and an MBA from Columbia Business School, and lives in San Francisco with his wife and three children. Marc blogs about music and film at www.snoozebutton.com.
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