Prior to joining Turner in 2007, Schulman spent 10 years working for the Interpublic Group of Cos. in a variety of executive research and marketing positions. In 2006, she served as president of the company’s Consumer Experience Practice. From 2003-06, Schulman worked on worldwide accounts as executive vice president of global research integration for Initiative, a media agency within the Interpublic family. From 1997 – 2003, Schulman served as SVP, Director of Broadcast Research, helming Initiative’s seminal research on consumer behavior, interactivity and media convergence with the Massachusetts Institute of Technology (MIT). She began her career at Katz Communications where she conducted programming and local market research before moving on to CBS as a Senior Research Analyst. Widely respected in the industry, Schulman has been routinely quoted in trade and consumer media and has traveled the world speaking at global research and marketing events such as the ARF, Esomar, MIPCOM, the European Group of Television Advertisers, CTAM, NATPE, and IMedia. Her work with MIT was awarded “Best Paper Honors” at Esomar’s Worldwide Measurement Conference in Shanghai in 2005. In the United States, Schulman has been honored with numerous industry awards, including her selection as a “Wonder Woman” in the cable industry by Multichannel News, a “Media All-Star” by Mediaweek, a “Media Maven” by Advertising Age, and a “New York Rising Star” by Crain’s New York Business. In 2004, Stacey was inducted into the American Advertising Federation (AAF) Hall of Achievement, the first research professional to be inducted in the AAF’s history.
Stacey maintains an alternate career as a studio vocalist lending her voice to various projects in the New York City area. She's also an avid cyclist. She resides in Harlem.
Where the Future of Media and Advertising Intersects