Devora Rogers is Inmar's senior director, retail marketing insights. She plays an instrumental role in developing Inmar's new shopper insights and behavioral consulting business unit. With an understanding of the intersection of digital, retail media, and marketing, she brings a unique perspective to clients.
Prior to joining Inmar, Rogers was group director at Interpublic Group's shopper sciences, where she consulted with global brands including Coca-Cola, Exxon Mobil, Sony, Charles Schwab, and Bose to provide tangible, insights-based solutions for brands to reach their shoppers across the path to purchase.
During her tenure with IPG's emerging media lab and shopper sciences units, Rogers was instrumental in developing the shopper insights methodology, which served as the foundation for both shopper sciences' toolset and the Google Zero Moment of Truth study conducted in 2011. She previously developed content for companies including Yahoo!, HGTV, and DW Radio in Europe.
Rogers earned a Fulbright scholarship to Germany in 2003. An industry thought leader, Rogers has written for AdAge, iMedia, and Mediapost, and is a regular featured speaker at industry conferences.
The Future of Shopping
Digital Marketing to Moms
Engaging Customers with Authority