Gunther runs is own digital media consultancy, ThinkState www.thinkstate.com; you can follow him on his blog at www.welcometonow.blogspot.com or microblog at www.twitter.com/goonth
Brands like Coca-Cola and Dove have successfully blurred the line between advertising and entertainment with content-rich narratives. See why this strategy will become an integral part of...
Bloggers and the brands they sometimes represent have been caught in the FTC's crosshairs. Here are a few examples that highlight just how convoluted this battle might become.