Hailed as "equal parts Philip Glass and Don Draper" by Details magazine, Joel Beckerman is a pioneer of sound and music and their transformative power. He is an award-winning composer, producer, and arranger, as well as the founder of Man Made Music, a company specializing in sonic branding. He is the author of "THE SONIC BOOM: How Sound Transforms the Way We Think, Feel, and Buy."
Interweaving music, strategy, and popular culture, Beckerman is dedicated to telling compelling stories and impacting our everyday experiences with music and sound. For this work, Fast Company magazine has honored him on its list of Most Creative People in Business 1000. Beckerman has, with his team, created original scores for over 50 television series and specials, including the Super Bowl on NBC, "Entertainment Tonight," ESPN Films' "30 for 30," and
"Anthony Bourdain: No Reservations." His work can be found across most major networks, including HBO, FX, NBC, and A&E. He has been named one of ASCAP's Most Performed Themes and Underscore composers for the past nine years.
By translating brand strategy into sonic strategy, Beckerman and his company have developed unique and signature sonic branding programs for global giants such as Disney, Mercedes, AT&T, and Southwest Airlines. Beckerman's thought leadership in innovation through music and sound has been featured in The Wall Street Journal, TIME Magazine, Fast Company, Billboard, Hollywood Reporter, Spin Magazine, and more.
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