David Pann is the general manager responsible for Microsoft’s Global Search Advertising Network. David and his team develop the Bing Network strategy, all forms of marketing and network monetization. David is also responsible for the data analytics and insights management teams that support the product and sales organizations. David’s team is also responsible for expanding the 3rd party Bing Ads publisher network, establishes and manages the Bing Ads technology partnerships and manages the business financial planning.
David’s career in the computer software industry spans over 25 years at various private and publicly held technology companies. Prior to joining Microsoft David was at Yahoo where he was most recently the Vice President and GM of the North American Search Advertising Marketplace.
As search becomes more universal across services and devices, it will continue to drive a massive shift in strategy and opportunities for brands. Let’s look at what the future holds.