As Head of Life+ and Mobile at Mindshare North America, Malmad helps brands understand the opportunity that wearable technology and connected devices present and pioneers the latest programs in mobile technology. His mobile-first view drives strategy and innovation across the Mindshare NA client base; in the last year alone, Mindshare has been awarded both Mobile Marketing Association’s Global Mobile Agency of the Year and Mobile Marketer’s Agency of the Year.
Throughout his career, Malmad has showcased his passion for digital. He joined Mindshare from Joule, a WPP subsidiary where he led marketing programs for Dell and Unilever. Previously, he built integrated programs based on consumer insights at MediaCom and separately developed sponsorship programs at startup 24/7 Media for clients such as Comedy Central, AT&T, and Yahoo!.
Malmad holds a BA from Ohio State University, and is a member of the 4As Mobile Task Force. A respected industry thought leader, he regularly presents for conferences from the IAB, MediaPost, 4As, and Mobile Marketer. His insights on mobile technology and marketer opportunities have been featured in Advertising Age, Adweek, Mashable, Entrepreneur, and more.
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