Andy Frawley is Chief Executive Officer of Epsilon, a global leader in creating connections between people and brands. He joined Epsilon (a division of Alliance Data) in 2009 to lead digital marketing and became President in 2012. In early 2015, he was elevated again, to serve as CEO of Epsilon, recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital-Agency Network and #1 U.S. Agency from All Disciplines. On behalf of its clients, Epsilon manages billions of consumer records, delivers over 50 billion email messages a year and handles 70 billion digital interactions per day in display, mobile and video advertising, leveraging the power of rich data to connect people to brands.
With 30 years of operating experience, including 25 years at the senior management level, within agency, marketing services, consulting, enterprise software, software as a service (SaaS), and professional services companies, Andy is also a leading subject matter expert on digital marketing, including email marketing, CRM, big data, database marketing, marketing automation and customer value management. He is the author of “Igniting Customer Connections” (John Wiley & Sons, Inc.), which was released in October 2014.
Andy is a current member of the Direct Marketing Association (DMA) Board of Directors as well as past Chairman of the DMA Financial Services Council Conference and judge for the DMA Echo awards. He is a member of Common Angels and serves on the Board of Directors for Whydata, as well as a Board Member for nonprofit organizations American Cancer Society’s Hope Lodge and Kennebunk Beach Improvement Association (K.B.I.A.).
He earned a bachelor's degree in finance, with honors, from the University of Maine and an M.B.A. from Babson College with a concentration in computer science.
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