Elizabeth serves as HookLogic’s Chief Marketing Officer and Executive VP, Corporate Strategy for HookLogic. She also chairs the company’s Advisory Board. Elizabeth integrates product and brand marketing experience with business intelligence and shopper insights to drive HookLogic’s strategy and performance across the retail, travel, and automotive industries. Elizabeth is a classically-trained CPG and durable goods professional who builds scale and digital marketing expertise. Trained at Procter & Gamble and The Campbell Soup Company, Elizabeth then moved on to her first startup, Questia Media. She founded Sedna Marketing Partners LLC, a consulting firm working with VF Corporation, Playtex, Reebok, Gillette, Church & Dwight, and Timex. Most recently she was CMO of Summer Infant. She was awarded the Forty Under 40 by the Providence Business News in 2009, and was selected for DM News’ Marketing Hall of Femme in 2015. Elizabeth graduated with honors from Princeton University and has an MBA from INSEAD. In her free time, she coaches her childrens’ soccer teams and is captain of a women’s ice hockey team.
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