Bryan Buskas leads the global performance business for AdColony, a leading app install, marketing and monetization platform focusing exclusively on in-app HD mobile video ads. He is responsible for the global customer relationship for AdColony with the world’s top app publishers, arming them with growth, engagement, retention and monetization tools and services. Bryan leads a 100+ person team across 15 global offices and is responsible for maximizing customer acquisition, retention and profitability and scale across the AdColony platform for Opera Mediaworks.
Brand advertisers are beginning to experiment more in mobile. Here are the consequences of this trend as it picks up this year.