Christi is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of SEM; living and breathing through the evolution of the search updates (both organic and paid) that have kept us on our toes and adjusting our digital strategies. Christi is passionate about digital and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Prior to joining the team at BingAds within Microsoft, Christi has worked in marketing both in-house and at agencies at Point It, Expedia, Harry & David, and Microsoft.
Search is becoming more human, and that's good news for advertisers. Learn why.
Data drives so much of marketing, and the right kind of data offers valuable opportunities. Find out more.
This new world of search means putting the audience first. See why.
As search becomes more ubiquitous, people expect an experience that goes beyond search and understands them in a more personal, intimate way. And search is evolving to do just that.