Richard Murphy is a senior vice president at BPA Worldwide, a not-for-profit assurance services provider that performs third-party media audits to verify audience data used in the buying and selling of advertising. Richard is a certified public accountant and a certified information systems auditor; he leads the organization’s BPA Media and iCompli Technology Assurance divisions.
The industry is building a better internet, but viewability has a ways to go. Find out how marketers can encourage change in this area.
Learn how to minimize your exposure to ad fraud by knowing where to look for it.