Michael Weaver is a seasoned programmatic industry leader and innovator, bringing over two decades of digital advertising experience to MediaMath. He is responsible for guiding MediaMath’s mobile advertising efforts across programmatic media in RTB, Direct, Private Marketplaces and other media buying methodologies. Prior to MediaMath, Mike was a key player in driving advertising revenue at Microsoft, Crisp, Phluant Mobile, Hipcricket and Waterfall. Mike also helped shape both desktop and digital advertising as the first employee of Bluestreak and founder of Third Screen Media, and is a regular speaker at industry events including ad:tech, Cannes Lions, CTIA, MMA and OMMA events.

My Articles