Adam is Chief Product Officer of Commerce Signals. For more than a decade, Adam has been an industry evangelist and executive for data-driven marketing and advertising informed by location, sales, or other forms of consumer data. In his previous role as Senior Vice President for Nielsen Catalina Solutions, Adam worked with hundreds of advertisers, agencies, and publishers including Pandora, Millennial Media, AOL, Viant (formerly Specific Media), Time Inc, Meredith, IHeartMedia, Inc (formerly Clear Channel), Collective Media, Verve, 4INFO, iAd, and Rocketfuel among other industry leading technology and media companies.
Prior to Adam’s time at Nielsen Catalina Solutions, he was based in London with The Nielsen Company. He was responsible for unifying more than 25 commercial markets’ audience, video, social, and ad effectiveness capabilities in addition to creating a healthy corporate development and early stage relationship in Western and Eastern Europe for Nielsen.
In addition to close ties into the ad tech and data venture community, Adam helps to educate the next generation of data-driven entrepreneurs as an Adjunct Professor of Entrepreneurship at Carnegie Mellon University’s Tepper School of Business (MBA).
Relying on retail sales data is frustrating for most agencies and publishers. Here's the solution.