Parker joined MediaMath in 2015, and has since been focused on research to improve programmatic campaign performance and consulting with clients on how to apply these learnings to their specific situations. Prior to MediaMath, he spent 6 years with Nielsen consulting clients on brand growth strategy and innovation. In this role, Parker had a strong focus on matching marketing strategies with the consumer path to purchase. Outside of work, you can find Parker anywhere there is great fly fishing.
Take a look at what's behind the recent surge of agency reviews, along with what it takes to come out on top when your work is under scrutiny.