Digital marketing visionary with 15+ years of experience developing brands, delivering award-winning, integrated marketing programs and managing and marketing products at a global level. 

B2C and B2B vertical experience includes Consumer Tech, Health & Wellness, Luxury Goods, Travel, Beauty/Skincare, Retail, Entertainment and Food & Beverage

Specialties include:
- Designing user acquisition/lead generation and retention strategy involving CRM, Marketing Automation, Salesforce, Interactive Sales Tools
- Driving cross-channel marketing initiatives across eCommerce, Mobile, Interactive Games, App, Social, TV, Print, Display, OOH, Search/SEO/SEM, Experiential, Sweepstakes
- Creating content marketing strategy including Short and Long Form Video, Blog, Social, Curation
- Developing social media strategy that delivers on both engagement and conversion with solid ROI
- Building influencer relations involving Identification, Management, Brand Advocacy, Celebrity Engagement
- Leading Business Intelligence initiatives to understand and optimally utilize data
-Hiring, mentoring and building integrated marketing resources/teams

Summits Attended

iMedia Agency Summit

Breaking the Cycle: How to Halt the Race to the Bottom

iMedia Agency Summit

Forging Partnerships that Matter