Min Yang is Co-founder and Vice President of Digital Marketing at iQuanti, a leading data-driven digital marketing agency that specializes in using data insights to drive business performance. Min works hands-on with Fortune 100 brands such as American Express and Wyndham Worldwide to deliver effective integrated marketing strategies, drive acquisition and portfolio growth, and identify new markets. Prior to iQuanti, she led key marketing and product growth initiatives at Discover Financial and Chase, and also worked with some of the world's biggest brands at Saatchi and Saatchi. She holds a M.A and MBA from University of Maryland. In her spare time, she enjoys spending time with her family and coaching busy professionals to adopt healthier lifestyles.
Site testing doesn't mean a thing without a disciplined framework.