Ethan McCarty is the Global Head of Brand and Employee Communications for Bloomberg LP. Ethan is responsible for growing and managing a team of Employee Communications professionals who activate, inform and enable Bloomberg’s 15,000+ employees worldwide through engaging messages, interactive experiences both online and off.
Before joining Bloomberg, Ethan was Director of Strategic Consulting and Integration for IBM’s World Wide Marketing and Communications Labs, where he led the team that identified the right kind of work to pull through IBM’s worldwide network of Labs, integrated IBM’s disciplines behind that work and ensured teams around the world used the best practices that emerged in design, digital communications and modern marketing.
Prior to that, as IBM’s global leader for Social Strategy and Programs, Ethan was responsible for developing and deploying the enterprise standards, governance, tools, services, skills and measurement frameworks required to continuously improve IBM brand presence on external social media, as well as the quality of the collective activities of IBMers on external social media. This included: the successful adoption of IBM social brand engagement guidelines for brand channels and social computing guidelines for IBMers, the scaling of IBM’s tiered social enablement program for IBMers, the alignment of IBM marketing and communications programs to the IBM Social Measurement Framework, the development of enterprise social data services and social data visualization capabilities and the further development and scaling of the role of the Social Business Manager.
A former journalist, Ethan came to IBM in 2000 on the heels of the dotcom bust to manage the internal and external web presence for IBM’s $6 billion/year research division. After two years in that role, he moved to IBM’s strategic communications team where he helped to co-author IBM’s groundbreaking blogging guidelines, contributed to the launch and popularization of the IBM intranet podcasting platform and worked on IBM’s award-winning annual report to shareholders. During the subsequent five years he served as the Editor in Chief of IBM’s global intranet, also known as the w3 On Demand Workplace. In 2007 he also began managing IBM’s alumni relations effort, The Greater IBM Connection, a community that grew from a few thousand to more than 105,000 members during his tenure.
Ethan has a master’s degree from the New School for Social Research in New York City and a bachelor’s degree in Creative Writing from Ohio University. In 2009, Ethan participated in IBM’s Corporate Service Corps, a month-long program during which he worked in South Africa consulting on innovative solutions for a local NGO, Businesses Against Crime. Ethan is an alumnus of the Arthur W. Page Society’s Future Leaders Experience.
He is fascinated by the implications of user generated content; social computing and new methods of information discovery and decision-making for large organizations; and the role of the individual in a networked society. Ethan enjoys playing guitar and writing songs with geographically distant collaborators in his virtual band, Indelible Beancurd.
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