Heather Blank is the Senior Vice President, Helix Solutions, at MediaMath. She has over 20 years of interactive marketing experience and is passionate about merging online and offline data for better performing digital campaigns. Heather previously served as Vice President, Retail Digital Solutions, at Oracle and Vice President, Product and Strategy, at Datalogix. She’s a graduate of the University of Arizona.
While first- and third- party data are often discussed, this segment is frequently forgotten. It's time to fill in the gaps in your knowledge.