Rachel Clayton has been with CMG for over a decade, starting as a Research Analyst and climbing the ladder towards VP of Consumer Insights & Marketing, where she led the development of those two teams. In her current role as VP of Insights, Analytics, Content, & Marketing, Rachel oversees each respective team’s process of arming CoxReps sellers with actionable data throughout the sales cycle and ad campaign. A seasoned researcher, Rachel is a member of both the ARF and the CRE, and is IAB digital sales certified. Rachel finds great pleasure in the dynamic nature of consumers and audience, and the creative and entrepreneurial environment of CoxReps. Rachel Clayton is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications.
In order to better comprehend these age groups and their digital behaviors, we compared their online usage as it relates to key campaign data points.