As Vice President, Marketing Analytics Strategy, David Schmitt leverages over 20 years of experience in marketing and analytics to help Beckon’s customers ensure they have the right measurement strategy in place, and an adoption plan established to engage the unique culture of their organization. Prior to Beckon, David was at Intercontinental Hotels Group (IHG), where as Director of Digital Marketing operations and analytics, where he led a team responsible for the measurement and operation of the company's global performance marketing program. This program supports aggressive revenue goals via the company's website and telephone reservation centers to over 5,000 hotels across 11 brands in nearly 100 countries. Before IHG, David worked in marketing roles at several startups, as well as at Apple Computer. He has an MBA in Marketing, Strategy, and Decision Sciences from the Kellogg Graduate School of Management at Northwestern University, and a BEE from Georgia Tech.
It's not enough to focus solely on data and tools. See how culture may be the missing link in your plan.