Steven oversees all programmatic strategy, planning and buying on the west coast for OMD, deploying industry leading data-driven marketing solutions for superior brand and campaign performance. Clients include Nissan, Infiniti, Disney, Activision, Levi’s and others.
Prior to joining OMD, Steven led programmatic development for Cadreon. In this role Steven was responsible for representing the full suite of Cadreon capabilities across Mediabrands agencies working with clients in an array of different verticals, including automotive, entertainment, QSR, CPG, consumer electronics and others.
Before Cadreon, Steven was in charge of integrated media at KSL Media where he also launched and managed the agency trading desk. He oversaw all digital strategy and planning with the goal of driving media integration and finding new ways to buy media. During his time at KSL clients included Toshiba, Petsmart, Phillips 66, Bacardi, Frontier Communications, Hard Rock Hotel, Mercury Insurance, UGG and others.
From his early experience in direct response to creating and managing the agency search engine marketing practice at Digitas where he worked for 10 years, Steven has spent his career driving measurable business outcomes for his clients. He was an early adopter of programmatic media and has worked to include automation and data targeting in all types of media programs from sales and lead generation to awareness and branding.
Steven is a founding board member of 212, the NY interactive ad club. He is a frequent speaker at industry events including IAB Summits, Videonomics, OMMA, Search Engine Strategies, iMedia and Digiday.
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