Dynamic marketing professional with comprehensive experience in marketing strategy, marketing research, customer insights and campaign management. Expertise in CRM, brand strategy, development and management of online communities, analytics and testing. Strong passion for incorporating the voice of the customer in all business decisions.
- Expert in developing and managing online communities
- Customer research resulting in actionable insights
- Campaign Management
- Strong analytical skills
- Loyalty program development
- Proven leadership in managing cross-functional teams
- Expert in managing 3rd party vendor relationships