Bill joined WhenU in October 2004 as Chief Executive Officer. Prior to WhenU, Bill was the CEO and President of About, Inc. until December 2003. About.com is the largest content destination on the Internet. He co-founded the company in June 1996, and served as About's President and Chief Operating Officer from its inception through the company's IPO in 1999 and the sale of the company to Primedia in 2000.

From October 1995 to June 1996, Mr. Day served as Vice President, Software Development for Prodigy. From July 1994 to October 1995, Mr. Day served as Vice President, General Manager for Content and Community for Prodigy, and from May 1993 to July 1994, he served as Director, Internet Development for Prodigy.

Bill received his B.S. in mechanical engineering from Yale University, and his M.B.A. with distinction from The Wharton School of the University of Pennsylvania.

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