Or Shani is CEO and founder of Adgorithms, creators of Albert, the world’s first and only self-driven marketing and advertising platform. Albert is used by brands like Harley-Davidson, Food Panda, Planet Blue, Evisu, Arkia Airlines and Made.com.

Or and the Adgorithms’ team of 80 data scientists, engineers, and mathematicians have spent the last 6+ years “reverse engineering the logic and intuition” of brands’ and retailers’ digital marketing teams. They then harvested this collective intelligence and applied it to the fully automated, digital marketing solution that is now the company’s signature AI technology.

Albert is the natural extension of Or’s deep-seated knowledge of programmatic buying and predictive analysis, and a response to his frustration with the inefficiencies of widely-accepted digital advertising practices, such as manual “optimization” and assigning “experts” to each individual advertising channel.

Or is Chairman and Founder of the AI Marketing Association. He’s also a member of the Forbes Technology Council and the Young Presidents Organization (YPO). He regularly contributes to publications, including Forbes, Wired, AdExchanger, CMO.com, Marketing Land, and others.

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