Laura Schierberl is Director of Content Marketing and Communications at Invoca, which enables marketers to optimize for the most important step in the customer journey: the phone call. Prior to that she held positions at Oracle, Responsys and Hill & Knowlton where she honed her skills in all things PR, content and social media. Laura has a B.A. from Wake Forest University where she majored in Spanish and Communications.
Take a look at how some brands are bridging the online-offline gap.