Peter DeLuca is senior vice president of Brand Communications for T-Mobile USA. He is responsible for bringing “Un-carrier” brand strategy to life through the development of all national advertising, retail communications, social and sponsorships & events. He oversees corporate media planning, buying and implementation, including traditional, digital, mobile media, social platforms and program integrations.
Prior to joining T-Mobile, DeLuca was the chief marketing officer for the specialty retailer Banana Republic (owned by Gap Inc.). He also spent 12 years working at Charles Schwab in various senior marketing leadership roles. Before joining Schwab, DeLuca spent the early part of his career working at advertising agencies with clients such as AT&T, MCI and several Procter and Gamble brands.
DeLuca earned a Bachelor of Science degree in advertising from the University of Colorado.
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