Adam Harter is a 15-year veteran of PepsiCo and has held a broad range of Marketing roles across Sports, Innovation and Brand Strategy. Adam is currently the Vice President of Cultural Connections at Pepsi, which includes overseeing the Culture, Music and Media Strategy teams that manage Pepsi’s network partnerships, entertainment properties including the Live Nation partnership, Grammy’s and MTV Video Music Awards, and Pepsi’s robust set of celebrity and music talent, including the Pepsi Super Bowl Halftime Show.
Adam also leads our U.S. Sports partnerships with leagues that include the NFL, MLB, NBA and NHL, more than 60 professional teams, including the NY Yankees, Dallas Cowboys, and NY Giants and more than 100 professional athletes.
Adam holds a Bachelor’s degree from St. John Fisher College, a JD from The University at Buffalo Law School and an MBA from the University at Buffalo School of Management.
Partnerships: The Latest Renaissance in Marketing