Dr. Maggie Zhang is Senior Director, Video Research at the IAB. In this position, Maggie is working extremely closely with the Digital Video Center of Excellence and the IAB research team to develop and lead market making research to demonstrate the importance and value of digital video advertising. She is also involved in many other facets of the research and thought leadership initiatives at the IAB.
Maggie comes to IAB with a rich research background, growing from Research Analyst at Frank N. Magid Associates to Executive Director. She has experience developing and designing primary research to answer a wide variety of business needs including branding and positioning, customer satisfaction, advertising effectiveness, and product/content development. Most recently, she led research analytics in Magid’s National TV vertical and handled client research for TV networks, digital publishers and MVPDs seeking to innovate their platform and content offerings.
She holds a Ph.D. in Mass Communications (The S.I. Newhouse School of Public Communications at Syracuse University), an M.A. in Political Science and International Relations (University of Delaware), and a B.A. in Diplomacy and International Relations (Foreign Affairs University in China).
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