I have 20 years’ experience across marketing communications, segment management and product management across both B2C and B2B environments. I am skilled in, and passionate about building and developing brands, working in multi-channel environments, and developing and executing integrated marketing strategies and tactics.

I have an extensive understanding and practical application of traditional and emerging marketing techniques, including a strong digital and social marketing capability. I have built relationships and managed SLAs with large and boutique agencies spanning across ATL, BTL, Digital and PR. I am experienced in leading & motivating professional marketing teams (up to 8 staff) to excel in their individual achievements, & team contributions to the business.

I work with senior internal stakeholders across the key business functions (product, sales, channel, finance, supply chain) and across multiple business units to achieve the desired financial and overall company objectives. I work closely with industry alliances and channel partners to extend customer reach and brand awareness, and use my negotiation skills to secure significant additional marketing budgets to deliver a strong return on investments.

Specialties: Strategy & planning right through to execution; multi-channel marketing; integrated marketing strategy and campaigns; budgetary management; team leadership; brand development; customer acquisition; upsell/cross-sell programs; lead generation; demand generation; digital marketing; social media; building industry and alliance partnerships; negotiation; international marketing (APAC region); ecommerce.