As Founding Principal and Chief Creative Officer, Selina drives the strategic vision for Rational Interaction, evangelizing the promise of integrated, user-centered digital solutions that move Rational clients and their customers forward. With over 20 years of experience in creative services and brand management, Selina has shaped Rational into a people-centered product in its own right—a company people want to work for and clients are eager to work with.
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Is your brand prepared for a crisis?
When your customers' experiences take a turn for the worst, make sure your company is ready to address their issues via social media with these tips...