For more than a decade now, Aditya has worked with in-market brands across Foods, Personal care & Healthcare. He has led multiple new product incubation projects & has more than 1000 hours of one-to-one consumer insighting experience.
Besides his regular corporate role, Aditya is the Corporate Services Director at an NGO & and is a visiting faculty at MBA schools. He was a member of the inaugural MMA India council & has spoken at MMA forums in Singapore, Delhi & London. His paper on Mobile Marketing has been published by the IDM in the UK. Aditya has also served on the Board of Advisors for DMTI & mentors select entrepreneurs and start-ups.
In his previous profile, Aditya Save has worked as the Senior Vice President of People Interactive and Chief Marketing Officer (CMO) of Shaadi.com, The Worlds’ No. 1 Matchmaking Service. Aditya has over 15 years of experience in developing and implementing strategies for consumer-oriented business as a marketing practitioner. Prior to joining People Group, Aditya was heading Marico’s Global Centre of Excellence for Digital and Media and his portfolio covered markets across Africa and Asia, each with their unique mix of consumer & product mix.
Aditya is a certified psychological counselor & is currently working on research for a book about the interaction of digital technology & consumer psychology.